Smyle is a well-established creative agency with offices in Islington.
Passionate about fusing technology with creativity, they partnered with first year MA NE students to imagine a socially engaged holiday installation in the Smyle windows and lobby.
The students created an interactive “Wave Chain” installation to counter loneliness in Islington, which is nationally ranked as the borough with the 8th highest risk of loneliness.
The simple yet effective concept displayed a large screen showing someone waving in the Smyle window. Since waving is an intuitive movement, the installation successfully engaged with pedestrians, who waved back to ‘Say Hello!’.
Their gesture was captured on film and projected on the screen, which encourages the next passer-by to wave, generating a sense of connection and community.
MA NE Team: