MA Narrative Environments

Playdead

In Practice: with graduate Yasmeen Ayyashi.

An Experience Design Lead at Holition, alumni Yasmeen Ayyashi shares the trajectory her career has taken since graduating from MA Narrative Environments, for this edition of ‘In Practice’. Current role: Experience Design Lead at Holition, a cross-disciplinary creative innovation studio. Within my role, I hover somewhere between the UX, Strategy and Creative teams, and focus on designing both digital