MA Narrative Environments

Actantiality

In Practice with graduate Yasmeen Ayyashi.

photograph of a woman with dark hair wearing heart shaped sunglasses framed in a peach coloured circle

An Experience Design Lead at Holition, alumni Yasmeen Ayyashi shares the trajectory her career has taken since graduating from MA Narrative Environments, for this edition of ‘In Practice’. Current role: Experience Design Lead at Holition, a cross-disciplinary creative innovation studio. Within my role, I hover somewhere between the UX, Strategy and Creative teams, and focus on designing both digital